Brand Communication during an Unprecedented Time
نویسندگان
چکیده
منابع مشابه
Self-Brand Congruity and Brand Communication
Brand communication through advertising plays an important role in developing strong brands in emerging markets, especially in India. This chapter investigates how ethnocentrism moderates the effects of advertising adaptation levels (globalization, glocalization, and localization) on Indian consumers’ ad evaluation and self-brand congruity. It uses self-brand congruity to explain the psychologi...
متن کاملMessage Framing Strategy for Brand Communication
INTRODUCTION Message framing, a strategy of advertising message construction, is widely adopted in various forms of brand advertising campaigns. The hedonic principles of approach (happiness) and avoidance (pain), well established in motivation psychology, lay down the theoretical foundation upon which the core concept of message framing is developed (Wedell, 1997). The positive framing, center...
متن کاملLv Pseudoaneurysm - An Unprecedented Condition
Pseudoaneurysms (false) aneurysms usually develop when cardiac rupture is contained by preexisting adhesion of the pericardium .These lesions are rare and can be distinguished from true aneurysms by a narrow neck which is devoid of myocardial elements in the walls 6-10 .The complication of pseudoaneurysm like angina ,left ventricular failure , embolization and arrythymias are similar to that of...
متن کاملBrand-meaning co-creation by stakeholders: an interactive city brand
Using a quantitative study, this article considers the reciprocal relationship between stakeholder, city brand meaning co-creation and stakeholder identity. This study is pioneering in that it firmly establishes the existence of an interactive brand due to the reciprocal relationship for two of three sets of stakeholders. Three stakeholder groups in Hatfield, UK provide the context for the stud...
متن کاملAntimicrobial silver: An unprecedented anion effect
Silver is an indispensable metal but its use has to be minimised for sustainable growth. Much of the silver lost during use is unrecoverable; an example being its use as an antimicrobial agent, a property known since ages. While developing methods to create an affordable drinking water purifier especially for the developing world, we discovered that 50 parts per billion (ppb) of Ag(+) released ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: International Journal of Innovative Science and Research Technology
سال: 2020
ISSN: 2456-2165
DOI: 10.38124/ijisrt20aug366